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| DNA |
By Mkikuyu Mjaka,
Its finally independence day again and since all other media houses are working their ass up focusing on serikali ya Uhuruto na Vitendawili vya Raila ,we at Bonyeza Star are focusing on Serikali ya Refiga. Come to think of it.Former Kingpin of the street airwaves DNA is no more.His name is barely uttered down street again like it used to be.The Banjuka crooner grew from dancing his fans off their feet before answering one-two-many questions za makarau or if you like
'maswali ya polisi' and before he could even chapa us with another
fimbo ya Grandpa things turned upside down .Grandpa's fimbo was tandikaing him instead .We all know DNA had a brand in the name of a voice,very vibrant and a show-stopper for that matter.The roadshows and the gigs .International tours and endorsements.
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| Grandpa CEO Refiga at a past Mseto EA gig with a T-Shirt bearing Sosuun's portrait |
May 2014 was the month he decided to cut links with Grandpa Records citing quite a number of predicaments in connection to his his unexpected Grandxit.After that fans were slapped with phrases such as
'Grandpa Mko Chini' instead of
'Na imetoka Grandpa'. ooh my goodness times change ,and so do people .In response to DNA hit-back on media ,Grandpa records reacted to his ranting by saying
," Well there's a dead burried donkey porridge head trying to throw kicks at the Government while he is still in his grave 6 feet under.Watch out this space.'dead buried donkey' woiiiiiiiii whaaaat ! tena !
Anyway you heard it. DNA's music career was buried 2 years ago.You wanna know how?
Immediately after leaving Grandpa Records he did a single titled
'Hivi Tu Uko(Love You)' which I personally cannot even sing along to even one word .The lyrics have since evaporated .The song has 1,743 views to date .Ooh poor DNA ! Soon after that Pacho Entertainment had to put his prowess and relevance to test only to end up with about 20,000 views in Timmy Dat's song
'Usiogope' .Am sure 19,000 views were majorly contributed by Timmy's fans,no hating.
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| Timmy Dat |
Previously before the above mentioned projects
,'Shilingi Yangu' which was to have DNA included in its video other than Shida Mbili duo,got 83,075 views on YouTube.I believe Grandpa Records had already developed formed opinion on DNA though had to push it considering Visita and Kenrazy were still at Grandpa Records back then otherwise assuming all factors constant with DNA,Kenrazy and Visita all actively present at Grandpa Records at that time
,Shillingi Yangu could have done well just like the likes of
Fimbo Chapa which to date has 354,826 views.Timmy Dat alone was able to gunner 278,844 views for his
'Dusnyau' video and so I don't get the reason why
'Usiogope' video never attained anything close to 100,000 views.
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| Kidis The Jembe |
DNA left Grandpa only to be followed out immediately by Kidis who also went round all mainstream media ranting on how Grandpa Records failed to pay him his dues.The only favor he received was for the media to let him enjoy a short-lived publicity stunt before getting dumped like a dead dog .The
'Kamua Leo Remix' hit maker who went as far as attracting more than 350,000 views on YouTube for the video much as it has since been withdrawn from Grandpa YouTube channel .On his own channel the song only attracted 27,160 viewers.Too bad for you Kidis .
Grandpa Government would later be strengthened by the two shidas ,call them Shida Mbili one of whom had a bad dislike for DNA .When
'Dawa Ya Moto' was just about to blow off every other song on the airwaves .Kenrazy had a lot to trash at DNA's doorstep terming the latter's contribution into the making of
'Dawa Ya Moto' as unnecessary.
Mapepo by Visita and
Dawa Ya Moto thereafter became the talk of town attracting 306,897 views and 355,426 views respectively on YouTube though both incomparable to
'Hivo Ndo Kunaendaga' which has remained the highest ranking Grandpa Records project at 555,697 views .In short under Grandpa Management their lowest ranking song at the beginning was DNA's
Maswali Ya Polisi which has 178,923 with highest being
Hivo Ndo Kunaendaga.Forget '
Okota' by Neimer and DNA which could not go beyond 9,000 views.Thanks to Neimer for pulling down the song with a nursery flow.
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| Shida Mbili at Hela Records |
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| Toroka Cover -Shida Mbili ft Sosuun |
Meanwhile it beats my imagination how
'Dumbala Remix' by Shida Mbili, DNA, Jay A ,Madraxx,Sage and the rest could get 456,274 view on YouTube yet the newly released
Toroka Video has only 13,390 views with almost two months after it's release.Come on,the success of a song is evident at the early stages of its release,hence I don't see
Toroka going beyond 50,000 views.Save for the mere fact that
'Nakupenda' video by Ng'ang'alito & Kenrazy could not actually attract 30,000 views after both leaving grandpa.Again I do not get the reason why
'Asubuhi ' by Shida Mbili could go as far as 106,827 views yet
Toroka seems to be stuck at 40,000 views maximum soon and even ten years to come .Kenrazy alone was able to gunner 209,348 views for
Mbilikimo Mkora and Visita 306,897 views for
Mapepo while still at Grandpa Records yet the two together with Sosuun will hardly get 100,000 views in the newly released
Toroka video given four to six months to come.Talk of 20 years from now if you want coz we all know who called the shots back then.
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| Dufla Diligon & Refiga Heviweit |
If you wanna prove how accurate this analysis is ,take for instance Dufla Diligon's
'Biringisha' video which was released about the same period with
Toroka video yet Dufla stands a better chance of clocking over 200,000 views by late January and leaving
Toroka stagnating at 40,000 views or less.This is mainly because
Biringisha has received immense media rotation unlike
Toroka.YouTube views and electronic media rotation go hand in hand unless for cases of indigenous/ traditional genres whose fan base do not access the internet easily.
Truth be told,Grandpa Records has a team that works smart and they know how to lure other colleagues in the Kenyan Music Circle of Cartels (K.M.C.C) and trap them in their pockets,something that only a tactful manager can achieve.Refiga himself is aware his time in the game is too short judging by the way record labels have risen to the top and back to the bottom in the past and this is a natural phenomenal considering our showbiz is right in the middle of a jungle where tomorrow's Lion is not known, save for Ogopa Deejayz,Calif Records,Blu Zebra longer stay back then .That means Refiga has to make money fast before his time expires.You see music business requires close collaboration between the content provider,producer and the marketer who in most cases is usually the stable or artiste manager .mark my words
Together we prosper ,divided we fall.
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| Citizen Radio Presenter Mzazi Willy M Tuva of Mambo Mseto alongside Genge legendary musician , Juacali and Dj Flash during a past interview |
Dufla Diligon for instance enjoys both the favor of Grandpa management and that of renown Kenyan showbiz cartels like Mzazi Willy M Tuva. And a few other Radio Maisha presenters .In fact he was crafted by the Mseto E.A Tv presenter and handed over to Refiga to make money for both cartels.That is the next thing we should expect with the new kid on the block from Kibera, Dogo Haruna.Unless things change for the better we live in a country where four or five guys sit at a round table for coffee every evening to discuss who gets played and who goes home the following day.The overwhelming list of both established and underground artistes blacklisted from mainstream airplay would shock you if we decided to unveil it today but allow me save you the shocker.That is the same reason why I feel very sorry for the likes of Chief Moses and Lil Sliq who are parading themselves like toilet cockroaches in the name of getting ready to invade a recording booth at the newly launched Hela Music forgetting the label is a sound still birth as we speak.It was also killed long before its inception . Being talented doesnt really count ,but the skills to turn the talent into money,plus allow me put it as Wall-street as such ,simply take it or leave it,choice is yours .Grandpa can hire the services of any other producer any day any time but Hela Music might never get a talent manager as tactful and aggressive as Refiga.Therefore No Grandpa Records no DNA, Kidis, Visita, Kenrazy, Sosuun and every other loser, and please do not be fooled that Pacho Entertainment could offer anything better for the Grandpa rejects.
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| Rapdamu- Pacho Entertainment CEO |
Rapdamu is not ready to take the risk.We all know what transpired between Rapdamu and team Kenrazy previously but that is a story for another day.Refiga has the keys to your success,so just follow him blindly and eat the little peanuts instead of sitting from the comfort of your living rooms to complain your heart out yet soon enough you will lack words to convince your Landlords.Chances are that you might never live to rip from the benefits of any other good music as long as Refiga is still alive and kicking ,musically that is .In a nutshell you guys can't lodge a bullet into Refiga's head judging from how disorganized all of you are ,so just pack whats left between you and poverty and get back to Grandpa Records as soon as possible before we officially put your faces up for showbiz obituaries like our friend Mr.Nice from Magufuli Land. I have spoken
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